Vidyut Tech
Empower EV ownership, simplify maintenance, and let innovation
drive your electric journey
Challenges faced
EV adoption among daily wage drivers is met with skepticism. Many users rely on their vehicles for their livelihood, making trust and transparency a top priority. Some of the major challenges included:
Lack of a modern, cohesive design language
Our solution: Developed an early-stage design system focusing on typography, spacing, components, and structured grids.
Defining app architecture
We structured user data into clear categories, prioritizing information like battery details, loan status, payments, and vehicle health on the home screen.
Creating multilingual support
Since our user base includes individuals from diverse linguistic backgrounds, we optimized translations through internal testing and iterative improvements.
Reducing customer support load
By integrating self-help features, we aimed to minimize the need for customer service intervention.
Solution
Recognizing the hurdles in EV adoption, we dedicated ourselves to developing a seamless platform that helps users own and maintain an EV with minimal effort. Our goal is to reduce or eliminate barriers by providing an integrated, user-friendly system that supports transportation and goods delivery drivers in making the shift from ICE vehicles to EVs.
By increasing awareness, reducing uncertainty around EVs, and lowering financial burdens, we enable drivers to adopt EVs without hesitation. Users can now own an EV through:
Vehicle chassis on loan
Battery rental with a pay-as-you-go model
Ideation & Research
When conceptualizing the platform, our primary focus was researching existing pain points in EV adoption. Many EV solutions provided basic payment and tracking functionalities but lacked the depth required for true user engagement. Through extensive user research, we identified several key issues:
The absence of a trustworthy, multilingual platform to support users in maintaining their EVs.
The need for real-time vehicle tracking and assistance.
Complex loan repayment and battery subscription processes that increased financial stress.
A lack of cohesive design that made existing platforms difficult to navigate.
Understanding these challenges, we emphasized the importance of clarity, transparency, and ease of use, ensuring that the platform would serve as a one-stop solution for EV management.
OLDER SCREENS OF THE APPLICATION
Design Process Followed
The journey of creating this EV platform started with wireframing core functionalities, ensuring a seamless user experience. The primary objective was to make the EV management process smooth, intuitive, and stress-free.
The app structure was divided into key sections:
Onboarding: Users register and verify their identity to ensure security.
Dashboard: Displays vehicle status, loan and battery details, and offers quick access to payments.
Real-time Tracking & Assistance: Users can monitor vehicle usage and request service support instantly.
Loan & Battery Subscription Management: The app enables users to manage repayments and subscriptions seamlessly, reducing financial uncertainty.
Additionally, AI-driven analytics provide insights into vehicle efficiency, predicting potential issues and offering proactive maintenance suggestions.
Latest screens
VARIOUS SCREEN ITERATIONS
VARIOUS cOMPONENT ITERATIONS
Vidyut operates with user groups who have different mother tongues. That’s one of the reasons we have multilingual peeps in our workforce. To make the app cater to all of the user groups, we decided to support all those languages (upto 5).
home screen in different languages
We ran the all the app’s text translations through these peeps multiple times, who helped us optimise (unnecessary long words and grammatical errors), and eliminate AI error from the translations.
Guerrilla usability testing
We had a tight deadline for this first app launch (ofc), so we did guerrilla testing to gather feedback and validate assumptions. We prepared a prototype, set goals, tasks questions and success metrics, took notes and improved design basis on those feedback. We first did it with internal peeps who are not involved with product or design in any way, so we could get fresh feedback and extra insights.
ONE OF THE OBSERVATIONS FROM TESTING
The impact made
After the launch of the application, there was definitely a positive growth that we could see from the user end. Here are a few numbers that I would love to showcase.
Impact numbers
A few impact numbers
Customer support calls
1500
After the launch of the app
Customer support calls
750
Field Agents
40
After the launch of the app
Field Agents
28
*There was also an increase in the non-english users because of the multilingual support, but I don’t have the number of it.
Credits
Closing Thoughts
I owe a lot to the design leader and product owners who helped steer my path. The product manager and director were champions for skillfully managing scope to prioritize the most important user problems and rectifying the bugs.
A special thanks goes to the engineers for their countless hours of coding and their dedication during design sign-off sessions. Their hard work ensures that our users will have an exceptional experience on our platform.
WORK INVOLVED
Product Design
Design Systems
User Research
EV Industry Insights
Usability Testing
Tools
Figma
Balsamiq
Miro
team
Design
Ishika Dixit
VT Design Team
Motion
Ishika Dixit
Research
Ishika Dixit
Sushant Ajnikar
Aditya Sah
Priyanka Satyarthi
Shubham Dhake
Development
Bhoomika Goyal
